Sound familiar?
Most businesses we sit down with have at least 2 of these. None of them show up on a strategy deck.
Every week, someone builds the same report
The numbers live in 4 places. Excel is the glue. The person who knows how is on leave next week.
Every order gets re-typed
From email into the ERP. Then confirmed on WhatsApp. Then checked again, because the last one had a wrong date.
Every month goes to chasing invoices
The aging sheet is out of date the day it is printed, and your best accountant is a collections agent.
Hold everything that matters in their heads
They're always busy. Onboarding takes months. When one of them leaves, so does the process.
What we are, and what we are not
We are
- BuildersWe find the pain points and the repetitive work in your business and automate them using AI.
- IntegratorsWe connect the systems you already own, so data stops being re-typed.
- On siteWith your team, in weeks. Not in a workshop, not from a distance.
- DocumentersWe leave documentation your people and your AI tools can both use.
We are not
- An ERP implementerWe will not replace your ERP or spend 2 years configuring one.
- A management consultancyNo strategy decks, no org charts.
- A custom software shopWe build on what you already have, and write new software only where nothing you own can do the job.
- A staffing agencyOur engineers come with our playbooks and our accountability.
How it works
5 steps. The first automation is live within weeks.
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Find
2 WEEKSIntake form, 2 days on site with every department, a ranked list, a baseline for each tracked measure, and 3 quick wins priced.
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Fix
4-6 WEEKSWe build the 3 quick wins in your environment, on tools you already own. You see working software every week.
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Document
THROUGHOUTData flow map, runbooks, procedures, and how to run each automation. Readable by people and AI agents.
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Measure
30, 60, 90 DAYSThe number moves over a quarter. We measure at 30, 60, and 90 days and stay close until everything has been tracked.
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Repeat
YOUR CALLChoose between another sprint on the next high value items, a light retainer, or stop. All 3 are fine with us.
Every engagement is measured against a number you already track: hours per week, days to collect, errors per month. Baseline first, then 90 days of real use before we call it a result.
Start with the Scan
A short, structured look at where your business is losing time. It ends with a ranked list and a price for the first sprint, not a proposal for more consulting.
Opportunity register
10-20 concrete things we could automate, scored on pain, feasibility, and what each is worth to you.
Data flow map
Every system, spreadsheet, and WhatsApp group your data passes through, and where it gets re-typed by hand.
3 quick wins, priced
Each with a scope, a named owner on your side, a baseline and a target number, then a price for the first sprint.
We send the builder, not the analyst.
Our forward-deployed engineers work inside your company, next to the people doing the work. Consultancies send someone to write a report about the problem. We send someone who understands the operation and the tools first, and sees the spreadsheets, the WhatsApp group, and the paper form, and then builds the fix, with your team.
- On site with your team, as needed
- Backed by our playbooks and ready-made packages
- Accountable for the result, not the hours
Your data stays yours.
Working inside your business means working with your data. Here is how we handle it.
NDA before we start
Signed before the intake form goes out.
Never used to train AI
Business-grade AI services with no-training terms.
Never shared with another client
What travels is our method, never your data.
You own the result
Your data and your documentation stay yours.
Who we are
One of us has built the technology, one has been the customer and operator, one has run the finance, tech, and operations.
We are all builders. Cairo and Dubai.
Tarek El Shazly
The operatorOwner of a leading packaging manufacturer in the region. Started using AI heavily and built tools for his own team that changed how the factory runs. He knows what a business owner needs and where the inefficiencies hide.
Ibrahim El Tatawy
The technologist20+ years founding and scaling technology companies as CTO, from a marketplace serving millions to a US digital bank. MIT computer science. Turns one-off solutions into products that work and scale.
Alex Walbridge
The finance and ops builder14+ years as CFO and COO of companies across the Middle East and Asia, including one scaled to 250+ staff and sold. Engineer by training. 3 years building AI and automation for companies in the UAE.
Your top 3, in 2 weeks.
A ranked list of the top 10 things wasting time and money in your business, and a price on the top 3. Then you decide.